Rusicaa is a social initiative to connect the tribal communities with the mainstream population of India, through art, culture and lifestyle. It all started in 2013, in Hiktu, a small village near Jharkhand, when Doman Tudu, a NIFT graduate, took the onus of developing his community members and that of other ethnic tribes around the country.
Even after 70 years of independence, about 104 million of ethnic tribes in India have been living in the shadows and in geographical and cultural isolation. For generation, their distinct tradition, practices and beliefs have kept these communities at bay.
And that ignited an idea for Doman Tudu and his father, Lt.Ram Prasad Tudu- an assistant geologist, to bridge the gap between these two worlds. Doman Tudu turned the distinctiveness of his community into their strength and brought out the hidden artistic potential of the tribal masses through music, apparel design, handicrafts, films, photography and other lifestyle products.
Thus, with the right training and discovery, Rusicaa has unraveled a treasure trove of world-class talent, right at our own backyard.
What started as nimble baby steps of incorporating tribal murals and wall paintings in fashion merchandise and house hold products, Rusicaa has come a long way in the years gone by and grew in multitude.
- Women’s fashion (Western & Ethnic)
- BAHA Magazine
- Rusicaa Fashion Show
- Rusicaa TV (on youtube)
- E-commerce platform – Rusicaa Trends Pvt. Ltd.
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